Several problems arise in adapting the system used by Richard and Maurice to the new restaurant. 1955: The first restaurant run by Ray Kroc opens in Des Plaines, Illinois. 1954: Ray Kroc, a milkshake machine salesman, suggests nationwide franchising and acts as a franchising agent for the brothers.

Offers burgers, fries, milk shakes, soft drinks, and apple pie. O’Malley, Ouellette, Plourde, & Roy 2009Ĥ What We Sell O’Malley, Ouellette, Plourde, & Roy 2009ĥ Where We Are O’Malley, Ouellette, Plourde, & Roy 2009Ħ History Dec 1948: The first McDonald’s restaurant is opened in San Bernardino, California by brothers Richard and Maurice McDonald. The company also operates restaurants under the brand name 'The Boston Market‘, acquired in May of 2000. Franchisees then provide a portion of capital by investing in the equipment, signs, seating and décor of their restaurant business. McDonald’s owns the land used for each of the franchises, then builds and secures a long-term lease for the restaurant site. A majority of the restaurants are operated by franchisees. Operates over 31,370 fast food restaurants in over 118 countries, employing 390,000 people.

Offers a standard menu at all locations, though some locations may have some variation based on geographic variations in taste preference. World’s largest foodservice retailing chain. Matthew O’Malley Spenser Ouellette Kristi Plourde Robert RoyĢ Overview Company Overview New Mission and Vision External AssessmentĪ Brief history of McDonald’s Existing Mission and Vision Existing Objectives and Strategies Current Issues New Mission and Vision External Assessment Industry analysis Opportunities and threats EFE Matrix CPM Matrix Internal Assessment Strengths and weaknesses Financial Condition IFE Matrix Strategy Formulation SWOT Matrix Space Matrix IE Matrix Grand Strategy Matrix Matrix Analysis QSPM Matrix Strategic Plan for the Future Objectives Strategies Implementation Issues EPS/EBIT Evaluation McDonald’s 2008 Update O’Malley, Ouellette, Plourde, & Roy 2009ģ Who We Are Headquartered in Oak Brook, Illinois.

1 McDonald’s Corporation A Strategic Management Case Study

Mcdonalds bcg matrix